Nokia now has four smartphone classes; Nseries, Eseries, Xseries, and Cseries

Nokia now has four smartphone classes; Nseries, Eseries, Xseries, and CseriesSo now that the Nokia C5 has been announced we see that Nokia is standardizing on four series for Nokia smartphones, not their Series 40 phones. We now have the Cseries, Xseries, Eseries, and Nseries. We also learn over on the Nokia Conversations blog that each device will be numbered from 1 to 9, that signifies the range of functionality and approximate price with 1 being the lowest and 9 the highest. We see the recent devices as the X6, C5, E72, and N900 so you can see how the first numbers match the functionality.

As stated on the Nokia Conversations site:

This new naming convention is designed to make things easier for users, so they can quickly and easily work out where a device sits within the series and beyond that have a clearer idea of what each series does. Nseries remains the flagship and most advanced range of products. Xseries comes next and focuses on social entertainment. Eseries remains focussed on productivity and business whilst Cseries represents the core range of products.

I am not sure how well these will appeal to consumers since it seems easier to me to have names like Motorola DROID, Nexus One, and iPhone. I am not a big fan of phones with numbers for names, but with the large selection of phones that Nokia has and the range of their four series I understand why numbering is necessary.

What do you think of the four category naming scheme?

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5 Comments to Nokia now has four smartphone classes; Nseries, Eseries, Xseries, and Cseries

Pascal
March 2, 2010

I think this is a great move for Nokia as it was very difficult for end-users to correctly understand the differences between.

For independent software development companies, this will help for sure to easily target and support the right line of product to support.

The only issue remain is that Nokia has still a 2 OS development strategy and this is still a risk for them IMHO. I guess that having the same dev. tool for both (QT) may help but I doubt.

Instead of putting effort in Symbian and making it “touchable”, I would instead keep MeeGo for X and N Series while using S60 3rd FP2 and beyond for keyboard centric type of devices…

Tom
March 2, 2010

It’s a nice idea, but confusing over the long term.

Just 1-9? What happens when they replace a phone in the lineup, call it the X6A? Or do they just re-use the number? I have a Nokia 1000 — the analog one, not the digital Nokia 1000.

Maybe they can tag the number after a descriptive name.. the “Wombat E5” would be this year’s cool mid-level enterprise phone, while the “Zebra E5” is the 2015 version…

Ala'eddine
March 24, 2010

i think it’s a nice idea… However real names would be great… Once I was in saudi arabia, and there they actually name the nokia phones. For instance nokia 6600 was “the panda”, another was “the bee”, it made identifying phones that much easier especially for phones with four-digit names like nokia1234, nseries eseries names are easier to remember but still names are much better. I like tom’s suggestion though.

[…] class of devices (and by extension, a different type of user); The Nokia C7 belongs to the C-series line and the N8 belongs to the N-series. According to Wikipedia, here are the list of C-series devices, […]

[…] class of devices (and by extension, a different type of user); The Nokia C7 belongs to the C-series line and the N8 belongs to the N-series. According to Wikipedia, here are the list of C-series devices, […]


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