Nokia reveals Conspiracy For Good interactive story movement

Nokia reveals Conspiracy For Good interactive story movementAs a father of three young ladies and a man who has a heart for others I find I enjoy writing about Nokia as a company for what they do outside of creating smartphones. If you followed my CES 2010 live blog you saw that OPK focused on what Nokia is doing to make the world a better place and barely touched on any smartphone news. Nokia issued a press release unveiling the Conspiracy For Good (CFG) movement that blends together interactive theater, mobile and alternate reality gaming, music, and physical participation to effect positive changes in the world. It is a rather unique and interesting program that will improve the Chataika Basic School, located in the village of Chataika in eastern Zambia.

Nokia is partnering with the creator of the “Heroes” TV show in this effort where participants will enter into the story to via online mysteries, casual mobile games, or physical participation in London events that will occur from mid-July through early August. Games such as Exclusion and Mainframe Liberator will be used to unlock codes to confidential websites, Ovi Maps to guide characters through the story, and Ovi Music where hidden information within songs can be deciphered to advance the story.

The fictional plot begins with the following information:

Over the decades, members of Conspiracy For Good have been reputed to be quietly and effectively doing good in the world’s most troubled areas. But CFG is not without enemies, and it is now under fierce attack by Blackwell Briggs (www.blackwellbriggs.com), a London-based multinational company committed to advanced infrastructure development and security services. For help, CFG turned to Kring, a master storyteller, to share their story, recruit new members to read the signs, and bring down Blackwell Briggs.

UK participants will be able to download a special edition app called Conspiracy for Good: DeadDrop in mid-July that will use Nokia’s Point & Find service and technology to find clues and participate in the events in London. You can also join in the conspiracy from anywhere in the world and it is all free to participate. You don’t necessarily need a Nokia device, but the experience will be much better with one and Nokia will be loaning a limited number of devices out to people who come to each of the Saturday meet up events in London. There are already several videos on the site and various ways to connect and share information with people. There a several different blog entries (looks like they started on 12 May) on how people are doing things to make the world a better place and the movement seems quite popular already.

At the conclusion of the “story” it seems that a donation or assistance of some kind will be passed along to the Zamibian school. I am trying to find out some more details on the direct benefit to an organization, but understand that people talking about ways to effect change for the betterment of the world is a large part of the dialog in the movement.

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7 Comments to Nokia reveals Conspiracy For Good interactive story movement

[…] The conspiracy for good […]

[…] The conspiracy for good […]

[…] is required for the event (presumably because Nokia only has a limited number of phones to lend out), but it’s free and should be quite […]

[…] ligt stil. Lijkt. Want op hetzelfde moment laceert Nokia een mobiele game (Nokia is één van de belangrijkste sponsoren van dit project), waaruit duidelijk wordt dat de oprichters van de Conspiracy for the Good zijn […]

Thinking Transmedia |
March 23, 2011

[…] narrative, experiential branding all come together under Transmedia. One such online experimemt is Conspiracy for Good by Nokia. It is described by its creator, Tim Kring, as ‘Social Benefit Storytelling.’ […]

[…] ligt stil. Lijkt. Want op hetzelfde moment laceert Nokia een mobiele game (Nokia is één van de belangrijkste sponsoren van dit project), waaruit duidelijk wordt dat de oprichters van de Conspiracy for the Good zijn […]


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