Nokia entering the PC market with the Booklet 3G

nokia_booklet_3g_group03_lowresI am looking forward to hearing more news about a possible upcoming Maemo Internet Tablet with T-Mobile 3G and was a bit caught off guard with the news this morning that Nokia would be rolling out at Windows PC netbook called the Nokia Booklet 3G. While I am sure it will be a high quality product with a couple of unique features, the netbook market is flooded with low cost choices and I highly doubt this device will be priced to compete with a sub-$300 netbook. We will find out market availability and pricing next week at Nokia World, but I won’t hold my breath that this will come in under $600.

I understand Nokia is trying to use this to promote their Ovi services on a PC platform, but I would much rather see them focusing on stopping the loss of smartphone market share every quarter. Nokia was a leader with a huge market share, but other mobile operating systems with much more user friendly interfaces have been taking away their market and I would rather see something in this area than another netbook computer.

Netbooks were big in 2008 and actually seem to be losing some of their luster here in 2009 with PC makers dropping the price of their full size notebooks as well. The only real attraction of a netbook over a notebook is the price and if Nokia can’t bring it in low like other netbooks I don’t see much of an appeal for this device. Of course, Nokia fans will buy one, just like Apple fans will buy anything Apple makes at any price.

What do you think of the Nokia Booklet 3G?


8 Comments to Nokia entering the PC market with the Booklet 3G

August 24, 2009

There’s a few things in it’s favour that other netbooks don’t have… GPS built in, 3G, a higher res screen than 1024×600 on most netbooks and supposedly better materials / build quality.

Netbooks aren’t ONLY chosen on price. Some people choose them for the size. If people only bought on price, Apple wouldn’t sell a single laptop.

However, I wonder if these won’t just end up as more ‘free laptop’ deals in phone retailers instead of the Asus/Acer/Dell laptops you get free at the moment.

August 24, 2009

I know Nokia is working different in U.S., but in the rest of the world they are pretty good using the carriers as channel resellers and making use of subsidies to fit the price targets for smartphones. If they can offer this beauties for the same price of cheaper netbooks (in terms of pricing, but also quality and functionality) with 12 months contracts of flat 3G data at U$ 30 a month, they will be a success. Just for example, Claro Argentina (from America Moviles) was offering 0% interest rate of 12 month financing for a netbook of U$ 400 and the 3G modem free from Huawei for a 12 months contract of U$ 25 a month of unlimited 3G data. If you have that deal with better quality netbook, integrated 3G, GPS, you have a winner! Let’s see if they can make a game changer…

August 24, 2009

Looks sleek. It was only a matter of time before Nokia started making notebooks.

[…] a big news day in the mobile world today with Nokia announcing a netbook, Spinvox spokesman and well known mobile blogger James Whatley leaving the beleaguered company and […]

August 25, 2009

It’s actually very pretty machine. Spec is average. I wonder about price though. We’ll see.

August 25, 2009

I don’t think that other companies are taking Nokia’s market. I am thinking of the smartphone market. Nokia is losing market share because the market is expanding to new people who were not Nokia customers. RIM and Apple are growing by upgrading people to smartphones and eating up sales from windows mobile and non smartphone manufacturers.

It seems that Nokia is holding onto their customers while the total market continues to grow.

Jessica Magert
August 26, 2009

This looks interesting. I guess we’ll have to wait and see if its a big hit or not. Something to keep an eye on.

[…] Nokia enters the PC market with Booklet 3G […]

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