Nokia E73 Mode: T-Mobile Even More Plus pricing is $299.99
T-Mobile USA is the first carrier in the US to start to model their available plans after the European market and this makes sense given that they have global owners. With T-Mobile you can choose Even More (fairly standard) or Even More Plus (no annual contract and lower monthly rates) plans. The T-Mobile Nokia E73 Mode will be priced at $69.99 with a compatible Even More plan. Today, we learned that the full, unsubsidized price with the Even More Plus plan will be $299.99 or payable as $15/month over 20 months. I was hoping it would be priced like the Nuron with the same subsidized price, but understand the E73 Mode offers much more value and device than the Nuron so the higher price makes a little sense. However, as a reader points out, over 4x the subsidized price is a bit out of hand. About 3x the price ($199.99) seems to be a much more reasonable cost.
Now before you go away shaking your head at the $300 price of the E73 Mode that is modeled after a one year old device (the E72), let’s take a look at the full unsubsidized price of some other popular smartphones for a fair comparison:
- T-Mobile HTC HD2: $449.99
- T-Mobile BlackBerry Bold 9700: $449.99
- T-Mobile myTouch 3G Slide: $429.99
- iPhone 3GS (16GB): $599
- iPhone 3GS (32GB): $699
- Sprint HTC EVO 4G: $449.99
- Verizon Motorola DROID: $559.99
- Verizon BB Storm2: $539.99
- Verizon HTC DROID Incredible: $529.99
As you can see the full, unsubsidized price of $299.99 for the Nokia E73 Mode may actually be a good price when you compare apples to apples. Then again, let’s take a look at some of the unsubsidized and SIM unlocked prices of Nokia smartphones available through Nokia USA that can even be found cheaper on Amazon and Newegg at times. All of the ones listed above are available at those prices with no contract, but the phones are still LOCKED to their respective carriers. When you buy a Nokia smartphone outside of a carrier you can use it on AT&T or T-Mobile or anywhere in the world with a SIM card and supported network.
- Nokia N900: $479
- Nokia X6 16GB: $349
- Nokia N97 mini: $479
- Nokia E73: $379
- Nokia 5800 XM: $259.99
- Nokia E71: $250 (on Amazon)
As I said, when you compare prices the Nokia devices are a great deal. Then again, people in the US rarely pay the full, unsubsidized price and we expect to pay the low subsidized price. In the case of the Nokia E73 Mode that is again only $69.99, which is a major STEAL IMHO.