Nokia E73 Mode: T-Mobile Even More Plus pricing is $299.99

Nokia E73 Mode: T-Mobile Even More Plus pricing is a low $299.99T-Mobile USA is the first carrier in the US to start to model their available plans after the European market and this makes sense given that they have global owners. With T-Mobile you can choose Even More (fairly standard) or Even More Plus (no annual contract and lower monthly rates) plans. The T-Mobile Nokia E73 Mode will be priced at $69.99 with a compatible Even More plan. Today, we learned that the full, unsubsidized price with the Even More Plus plan will be $299.99 or payable as $15/month over 20 months. I was hoping it would be priced like the Nuron with the same subsidized price, but understand the E73 Mode offers much more value and device than the Nuron so the higher price makes a little sense. However, as a reader points out, over 4x the subsidized price is a bit out of hand.  About 3x the price ($199.99) seems to be a much more reasonable cost.

Now before you go away shaking your head at the $300 price of the E73 Mode that is modeled after a one year old device (the E72), let’s take a look at the full unsubsidized price of some other popular smartphones for a fair comparison:

  • T-Mobile HTC HD2: $449.99
  • T-Mobile BlackBerry Bold 9700: $449.99
  • T-Mobile myTouch 3G Slide: $429.99
  • iPhone 3GS (16GB): $599
  • iPhone 3GS (32GB): $699
  • Sprint HTC EVO 4G: $449.99
  • Verizon Motorola DROID: $559.99
  • Verizon BB Storm2: $539.99
  • Verizon HTC DROID Incredible: $529.99

As you can see the full, unsubsidized price of $299.99 for the Nokia E73 Mode may actually be a good price when you compare apples to apples. Then again, let’s take a look at some of the unsubsidized and SIM unlocked prices of Nokia smartphones available through Nokia USA that can even be found cheaper on Amazon and Newegg at times. All of the ones listed above are available at those prices with no contract, but the phones are still LOCKED to their respective carriers. When you buy a Nokia smartphone outside of a carrier you can use it on AT&T or T-Mobile or anywhere in the world with a SIM card and supported network.

  • Nokia N900: $479
  • Nokia X6 16GB: $349
  • Nokia N97 mini: $479
  • Nokia E73: $379
  • Nokia 5800 XM: $259.99
  • Nokia E71: $250 (on Amazon)

As I said, when you compare prices the Nokia devices are a great deal. Then again, people in the US rarely pay the full, unsubsidized price and we expect to pay the low subsidized price. In the case of the Nokia E73 Mode that is again only $69.99, which is a major STEAL IMHO.


10 Comments to Nokia E73 Mode: T-Mobile Even More Plus pricing is $299.99

June 14, 2010

Comparing an outdated Nokia device to those devices is not like comparing apples to apples, it’s like comparing a squished strawberry to an orange.

Matthew Miller
June 14, 2010

The E73 Mode is new, but if you take it as a rebranded E72 it is still newer than the iPhone 3GS so this is a fair comparison.

June 15, 2010

Matt, I think it’s the disparity between the subsidized and unsubsidized prices (over 4x as much) that is shocking. The HD2, for example is $199 subsidized and $449 unsubsidized (just over 2x as much).

Sorry, at this price, it’s off my list. The earlier rumor was $179 (like the Nuron) which would have been a great price.

Matthew Miller
June 15, 2010

I agree with you there James. I was VERY surprised at how much more the unsubsidized price was compared to the $70 2-year contract price. I expected something like 3x maximum. I also updated my post with your comment because I must of been a bit tired when I wrote it originally 😉

June 15, 2010

$299 is an amazing deal on no contract!

If I go with the Even More plan for $79.99/month plus $69.99 for the phone I will pay about $1989 over 24 months. Phone cost over 24 months is $550.

On the Even More Plus Plan for $59.99/month plus the phone at $299.99 I will pay about $1739 over 24 months. Phone cost over 24 months is $300.

No contract and you save $250? Sounds good to me.

So tell me again how $299 is a bad deal?

June 15, 2010

I wonder what plans will be compatible with the subsidized contract price. I’m on an older plan with T-Mobile which I’d like to keep. When I last looked at T-Mobile smartphones, the Nuron stood out because the contract price didn’t require a smartphone data add-on (or any plan add-on at all, for that matter); indeed, it was the only smartphone I was interested in that had that. Do you know if the E73 will be similar, Matt?

June 15, 2010

I am really looking forward to this on T-Mobile. I have owned the E61i, the E71, the E72 twice, and I always missed having 3G on them. I hope maybe this time there is none of that keyboard skipping issue that the last two models suffered from (or maybe I and all the other people just type too quickly).

June 16, 2010

Last week , Retentions confirmed ( twice) it was going to be 244.99 MSRP… Looks like last minute price gouging..

June 17, 2010

I just bought one! This will be my first S60 device. I have been a BlackBerry user for my entire smartphone using life (5yrs). This pricing is outstanding. I think that by winning customers over through price competition Nokia is on the right track to gain a toehold in the U.S. market as long as they can give customers a great experience at a low price.

September 4, 2010

I dont see what you all find odd about the ratios. They dont base this on the multiplied price of the unsubsidized phone.

If that were the case then a 150 phone going for 10 with contract would be 15 times the price.

Subsidies are usually about 150 to 250 off the total price. It has nothing to do with percentages.

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