Nokia is closing the door on Ovi branding

Nokia is closing the door on Ovi brandingI noticed some Nokia people referring to Ovi Maps as Nokia Maps a couple of months ago and today Nokia announced that Ovi services will be rebranded as Nokia services starting with new Nokia devices coming in July and August. There is no planned disruption or discontinuation of services, simply a rebranding of them. I don’t think the Ovi branding ever really caught on in the U.S. and this rebranding may have something to do with the eventual Windows Phone 7 adoption.

Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture while continuing to deliver compellingopportunities and experiences for partners and consumers alike.

This transition in branding and singular focus sounds like a good idea to me and will reduce the number of questions I get from people about Ovi. I wonder if the Ovi Store will be rebranded as the Nokia Store.

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5 Comments to Nokia is closing the door on Ovi branding

Lloyd
May 16, 2011

I would expect that some time in 2012 Ovi/Nokia Store will be known as Windows/Microsoft Marketplace. It makes sense to change it if Nokia does truly discontinue Symbian and becomes 100% WP7 and it’s future iterations.

So what will Ovi mail become????

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