What’s your Appitype?

What's your Appitype?I received an email from Nokia linking to a fun little quiz that gathers data on the apps you use and then tells you what type of app user you are. Visit the What’s your Appitype? page and go through the eight simple questions. Nokia is working with Cornell University sociologist and professor Trevor Pinch on this analysis and as you can see below there are some interesting results for US smartphone owners.

My quiz results

live-wire_MI took the quiz and was told I am a Live Wire. Here is the definition of a Live Wire from the quiz site:

You’re a realist who enjoys technical, outdoor and athletic pursuits. Clever and investigative, you’re sociable, have lots of friends but also seek adventure and relish a good challenge. You’re reliable and productive, and this is reflected in the apps you download which tend to be a mix of health/ fitness, social and travel-related apps.

Interestingly, I would have to say that is just about spot on and very truthful. The quiz also told me the Nokia C7 is my ideal smartphone and that actually is a very attractive device that I would pick up if I didn’t already have a love my orange Nokia N8.

You can check out the Nokia Conversations site for a short description of each App Type. Let us know what you are in the comments.

Study data results

I can be found with 25 to 40 apps on my smartphone, but generally only use about 5 main ones every single day and most are there for those times when I might need them, such as games. I also live in the West region (as described below) and personally do enjoy music applications as I have mentioned here before. Check out some of the data captured so far.

National Key Facts:

  • 68 per cent of people in the USA have up to 30 apps on their device, with men more likely to download an app (83 per cent) vs. women (69 per cent).
  • The most popular apps to download are social networking (39 per cent), games (37 per cent), music (26 per cent), news/information and utilities (21 per cent).
  • The most popular apps people actually use are social networking (32 per cent), games (27 per cent), news/information (19 per cent) and utilities (18 per cent).
  • Women (35 per cent) are much more into social networking than men (28 per cent), with the majority of younger users downloading and using these types of app.
  • 48 per cent of people like to download apps because they know they’ll benefit their life.
  • Most smartphone users frequently rely on apps throughout the day (42 per cent) while a further 14 per cent log on and use them once a day.
  • 35 per cent of people use apps they have when at home while 26 per cent use them whilst travelling around their town or city.
  • 51 per cent of Americans only download the free apps available for their phone.

Regional highlights:

Midwest key facts

  • 63 per cent of people in the Midwest have up to 20 apps on their device.
  • Keen socialisers, those in the Midwest use social networking apps the most (49 per cent) with 15 per cent citing that they could not live without them.
  • 46 per cent of people from the Midwest frequently use the apps on their smartphones at various points throughout the day – more than in any other region.

North East key facts

  • 49 per cent of those in the North East download social networking apps – more than any other region.
  • 45 per cent of people in the North East download gaming apps – more than in any other region.
  • 50 per cent of those in the North East like to download apps because they feel that they will benefit their life.
  • Almost one in four in the North East (24 per cent) use the apps on their smartphone on their commute to or from work – twice as much as any other region.

West key facts

  • 18 per cent in the Western US use music apps – more than in any other region.
  • 16 per cent in the Western US download apps two or three times a week – more than in any other American region.
  • Almost one in five in Western US (18 per cent) use the apps on their smartphone mostly at work – more than in any other region.

South key facts

  • One in four (25 per cent) of those in the Southern portion of the US are likely to download news and information apps – more than in any other American region.
  • 53 per cent of those in the South only download the free apps available for their phone.
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