I think this advice for Nokia is way too U.S. focused, do you agree?
We all have feelings and opinions on what Nokia should do to be successful, but many of our thoughts and opinions are based on what we want or see from the outside looking in. A buddy sent me an article, now posted on the Mobiletrax website, written by an analyst with a PhD. I think this author is probably a very intelligent person, but some of his recommendations appear to be way too focused on the US market. Actually, just about everything he recommends ends up turning Nokia into an American focused market and even though we have some enthusiastic smartphone buyers, I still believe the US market is small, young, and behind the times in many respects which is in large part due to our wireless carrier system.
Nokia obviously has to take steps to generate excitement for the company in the high end smartphone market and it would be wonderful for Nokia to be a household name in the US again, but that is going to take years and they will not be taking the radical steps that this author recommends.
The author offers recommendations for the industrial design, operating system, applications, services, analyst relations, and corporate headquarters. While the statement about allowing people to use a special SIM card to change operating systems may sound interesting, it makes no sense at all for Nokia if they want to offer a Nokia experience and not just turn into a hardware shell maker.
I think Nokia is taking major steps to help developers, they seem to be focusing their services and they are improving the Ovi Store..
The recommendation to move Nokia from Finland to the U.S. is the most far reaching recommendation he made and it actually seemed so ridiculous that the author almost made me overlook the rest of the article. He actually recommended Atlanta and that had me rolling on the floor laughing like crazy. Can you imagine a bunch of Finnish engineers and managers moving to the hot, humid, and heavily populated city of Atlanta? Come on now, just because they have a major airline hub does not make them a desirable city to live in. Nokia’s identity is Finland and the people of Finland would not be happy with a move to the US. In that same recommendation, the author states that Nokia needs to adopt more of the US-centric culture. So by this does he mean the culture of materialism, the “I need it now” mentality, the government and people owe me something belief, and the show as much sex on TV as we can culture? I LOVE the USA, have served in the US military, and think there are amazing people in the U.S. Then again, I also believe our culture has moved to be a very selfish culture that only sees outside ourselves to help others in time of emergencies.
An aspect that I love about Nokia is their work to improve the lives of those around the world through technology. They don’t just talk about this, they actually do something about this and I have yet to see that from any other mobile phone company.
He also stated, “Europe originally was the center of wireless advances, but now the US is the leader.” Really? I don’t think that is the case as just about every new device I see, except for the iPhone, launches first in Europe and outside the U.S. months before we see it here with our wireless carrier network.